The Penicaud Porcelain website project combined a unique artistic approach and a visual design challenge.
Penicaud Porcelaine are a several generation old experts with extensive knowledge in the porcelain craftsmanship.
In addition to creating an online presence that would enable them to market their original creations to a wider audience, the website also displays an attractive platform devoted to art & luxury.
Here below the main page of the website.
The primary mission to art is to awaken peoples’ senses. . It is a powerful means of presenting truths about humankind that cannot be expressed in any other way. Art also connects a society, potently presenting an idea that everyone can relate to in a universal way. The wakefulness that comes from art will only lead to a better society if people act upon these discoveries.
If it doesn’t move you, than it’s not art or you’re not in… The aesthetic in architecture is the main guiding force.
As Richard Meier, the internationally acclaimed European architect puts it “Architecture is art, every work is a work of art. Architecture is the greatest of the arts, and it encompasses thinking that other arts don’t even deal with. Like relationship of the work to the individual human being – the person who uses it; the person who experiences it; the person who sees it; and how the person perceives space. There’s an old adage that a sculptor can make a square wheel, and an architect has to make a round one. There is a certain responsibility not just to the client for whom the work is built, not just to the people using the building, but to the public at large with what is being done.”
Meier concludes “Well I don’t say all buildings are architecture ….. There are lots of buildings that have nothing to do with architecture. They have to do with economics. They have to do with an enclosure, but I wouldn’t consider them works of architecture. …… a work of architecture is a work of art.”
We have grown into the precious heritage of appreciation; music, paintings, sculpture and literature bring us real joy. Yet, there is this enormous source of artistic pleasure of which only too few are aware, which all too many of us daily pass by blindly, to be found in the buildings all round us.
Architecture of all the arts is the one most continually manifested before our eyes. Used as a medium to give all other forms of art, their pride of place, Architecture has immense potential to create pleasurable moments to our lives of constant hustle and bustle.
Let us enjoy it as a work of art and not of business!
The Arch & arts Team.
We took on the task of designing a brand new website for Gerges Group, a well-established retail company based in Tripoli, North Lebanon. After getting the initial guideline from the client we discussed the wave of features that were needed.
The framework of the site was built on the principle to make the end product a valuable informative & marketing tool.
During the phases of development a special attention was directed toward the color scheme and the navigation area which expanded to a wide width. The site’s main feature is the active catalogue photo gallery in addition to the more common sections (About, Contact..etc.).
Overall the final layout site suggests a clean design using short, php/html coding that is search engine friendly and CSS formatted emphasizing on the corporate identity of the group.
Here below the main page of the website.
The apartment consists of a 250 sq.m flat in Ashrafieh, Geitawi St. in Beirut.
The brief was to design a contemporary, trendy yet practical space where the family can enjoy living together and receiving fiends and parents.
The main concept was based on developing simple and elegant rooms. Thus the space was full of grooved oak elements coupled with full height wallpapers to create a pleasant feeling of warmth and spaciousness with battered details in the manifestation of the carpets. Additionally and to reflect the cheerful spirit of the owners bright paint colors were extensively used encouraging eye-adaptation and space homogeneity.
Flooring essentially depended on on large tiles while the modern and classy furniture was selectively incorporated to create a super look!
Here below the first views illustrating the concept.
Main Reception Area
Family Living Room
Master Bedroom
Master W.C
Established in 1999, Gerges Group is the owner of leading franchise retail concepts in Lebanon mainly focusing on fashion brands. The group needed a logo that expresses modernism, progression as well as elegance.
We illustrated several concepts in a focused attempt to give the new logo a true meaning of the Company’s values. The much anticipated and challenged result was a logo with an attitude, soliciting respect and expressing the juvenile and evolving nature of the Company.
The site land, located on one of Lakouk’s region hill (+2200m), expanses deep into the heart of the Lebanese mountain where it enjoys a wide perspective scenery.
The objective: integrate a trendy and cozy chalet surrounded by green areas.
The result: a unique retreat habitation, relishing a special relationship between tranquil living and natural environment.
One resilient decision to respect during the development, from how it is planned to how it will be built, is to look for sunlight and aim for quietude.
The initial design goal, maintained throughout the development process, is to utilize the natural assets of the land spot to shape a catchy lodge providing a special enjoyable living experience, both in the snowy winter season as well as the dry and hot summer season.
Below are the first conceptual design and some photographs from the area.
A Hilarious look at London Summer riots:
http://www.mymodernmet.com/profiles/blogs/london-looters-get-photoshopped
Well all right… a bit late, but no harm and always informative…
The link: http://www.archandarts.com/newsletter/2011/news2011.php
New issue coming soon!
